How to choose foundation color for my face

So you want to start wearing makeup and it feels daunting? Join the club. Looking for the right foundation and they all just look the same to you- you’re not alone. If you’re a beginner, you probably have very little idea about what to choose and are perhaps feeling overwhelmed with all of the choices. Believe me – we have all been there. Don’t be fooled by the flawless Instagram pics we all see daily – everyone starts somewhere! Makeup is supposed to be enjoyable, not a chore! So you’re wondering: How to choose foundation color for my face? Well,  sit back, relax, and go through my beginner’s guide to foundation:

  1. There are two types – liquid and powder

Liquid foundation has diversified in recent years to include BB Creams, CC creams, tinted moisturizers. If you’re needing less coverage, tinted moisturizers, BB and CC creams are a great choice. They don’t offer as much coverage as a foundation, but I’d advise to only choose a heavier foundation if your skin truly needs it. An oil-free foundation is a good choice if your skin is very oily or you live in a very humid or hot area. If you have dry skin – remember it is essential to always put on moisturizer before applying your foundation. Sometimes people use very heavy coverage due to skin redness, if that’s you, consider using a green correcting primer. Those with dry skin should possibly opt for a cream or liquid formula over powders to avoid your skin looking flaky!

If you’ve got more of a combination to oily skin, a semi-matte look is a preferred choice for many women. So choose a medium coverage and help it to stay in place with a little bit of setting powder.

Then you also get the powder foundation which can either be pressed or loose. Some people prefer using liquid or power, while others like me prefer a combination. Powder foundation can be great to set your makeup if you’re going to have a long day and want to stay looking fresh.  Pressed powder can really help with an oily T-zone.

So three things you need to keep in mind and that you can chat to a consultant about at the store are

  • Price
  • Light or heavy coverage
  • Oily or dry skin

2. Choosing the right color

I’m going to do a separate post about knowing your skins undertones in order to find the perfect shade, but here are a few simple tips. Beauty experts say you must match from the cheek side but always make sure that you’re matching the color in your chest and not the color on your neck. The reason for this is because your neck actually doesn’t see much sun so it’s always a few shades lighter than your face. Often women actually match the shade on their neck as opposed to their chest.

As a general trend, women need more coverage in the middle of the face as opposed to the outer sides so you should always be blending towards your ears (where you need less coverage). We also mainly see the front of people’s face so that’s where we need most of the coverage

Photo credit:

Image credit:


  •  If you don’t trust the store lighting (like me!) I’d recommend that you test a color on the back of your hand and then walk outside.
  • Leave it on for a few minutes to see how it changes as it is absorbed into your skin.
  • If you chose to splurge on a high-end foundation or concealer, I’d recommend asking for a sample before buying the full size. This is the only way to see how long the makeup last on your face, what sort of primer goes well with it and if it causes any breakouts.

Best of luck ladies!! As always message me if you have any questions. Look out for my posts on instagram too xx




  1. September 26, 2017 / 10:23 am

    I get so confused because I have green and blue veins…I don’t know if I’m yellow or orange or pink some days! lol. Great post!

  2. September 27, 2017 / 9:12 pm

    Great post I always struggle to get the right shade and end up mixing two! And yes getting samples is always a great idea. Thank you for sharing and have a fantastic weekend xx

    • September 28, 2017 / 7:24 am

      Thank you!! I’m the same, especially in the different seasons as my skin colour darkens or lightens. Thanks for stopping by, looking forward to reading more of your posts in the future! xx

    • September 28, 2017 / 7:25 am

      P.S. I just have to follow you on instagram because your outfits are just A M A Z I N G !

  3. September 27, 2017 / 11:01 pm

    I remember when I first tried liquid foundation… I applied so much that my face felt so awful and goopy! But I have since learned haha. I love using a liquid foundation and setting it with a translucent powder

    • September 28, 2017 / 7:23 am

      Me too – I find setting it really makes it last throughout the day- especially in summer. Glad to have met you via the blog groups, looking forward to reading more of your posts xxx

      • September 28, 2017 / 7:24 am

        Looking forward to more of your posts too! And yes, setting powder is my life saver

  4. September 28, 2017 / 9:30 pm

    Loved it! Great writing style and got me excited to venture into the world of makeup a little more than I have been ?

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