Combatting dry skin with Epi-Max cream

I don’t need to tell you that there is probably 100+ different body lotions and creams at your disposal at every store you visit. Just head to your nearest Clicks or Dischem and there’s a whole aisle dedicated to them. Heck, even in the bottom drawer of my dresser is a huge box dedicated to body creams. So why now I am talking about this one. Simple, because Epi-Max cream is a no-frills, no-fuss product designed especially for people of all ages and all skin types and might be exactly what you need to combat dry skin.

What makes Epi-Max cream different from a traditional cream?

So we all suffer from dry skin from time to time right? And sometimes you’re adding lotion religiously but you’re not seeing hydration. Or your skin has little dry patches that doesn’t quite seem like eczema and nothing seems to get it to disappear. Well, that’s certainly been me this winter!

Epi-Max creams topknotch blog

So basically how the Epi-Max formula works is that it increases the moisture content of your skin while also creating a protective barrier. This protective barrier helps to slow down moisture loss. Strengthening the skin barrier prevents dryness and cracking, which in turn prevents irritants and allergens from entering the top layer of skin and causing skin inflammation and irritation.

Some basics about Epi-Max

  • Dermatologically designed and tested.
  • Hypo-allergenic
  • SLS-free and contain no artificial colourants or perfumes.
  • Not tested on animals.
  • Epi-Max products are water soluble and suitable as soap substitutes.

What’s new in the Epi-Max range?

Two new exciting things to the Epi-Max range are the introduction of a mens range, as well as the new Epi-Max Ultra. The Epi-Max Ultra is a therapeutic ointment for very dry or cracked skin. By creating a protective barrier over the skin, it reduces moisture loss and helps the skin to regenerate. I’ve actually been massaging it into my cuticles and it’s been really amazing! The Epi-Max Ultra will come in a 40g tube and Recommended Selling Price is R75.

The mens range is fairly similar to the other offerings from the brand, except it will absorb more easily. I think this will be a great feature as my husband often comments on how long some creams take to absorb into his skin. I also think the branding is nice and simple (a dark grey).

Epi-Max creams topknotch blog

As you can see, the new mens range is quite sleek and really cool packaging as well! It’s more absorbant than the other product offerings.

Where do I apply the Epi-Max cream and what do I think?

I’ve had keratosis pilaris since I was a child. It seriously used to debilitate me- I was always SO embarrassed as a kid. I tried and tested every lotion and cream in the book. Nothing bought true long lasting results (Although I did find products with urea helped a lot!). Luckily, slowly as I got older the condition improved a lot and cleared up really nicely. However, especially in the winter I do see it resurfacing and find if I’m not disciplined with moisturizing my skin feels coarse and not soft. However, I find a lot of my light, summer lotions don’t do the job. I usually apply cream at night and when I woke up in the morning, my arms and legs felt dry. However, when applying the Epi-Max cream, my arms and legs feel really hydrated when I wake up.

For people who’ve always had perfectly soft skin, this might not seem like a big victory, but those with keratosis pilaris (those small bumps on the skin) will know that having soft, smooth skin is the best feeling ever.

Epi-Max creams topknotch blog

It’s also fantastic on dry elbows and knees. I hate dry elbows – my absolute worst! I find moisturizing some of their traditional moisturizer onto my elbows does the trick.

Overall I definitely think this is a superb product! It’s really simple and does exactly what is says it is going to do – moisturize and replenish.  I also love that Epi-Max is suitable for people with eczema or psoriasis. Although I don’t personally suffer from eczema, I know how hard it can be to find suitable products. When I posted some pictures on my Instagram stories about the Epi-Max launch event, I had so many people message me and say how great this product has been for their eczema. In fact many people said they completely swear by this product and will never use anything else. I can totally understand why they have such a loyal fan base!

No fuss, no frills – a simple moisturizing cream

Yes, this cream is no frills. You’re not going to look at the Epi-Max cream jars and think wow, it’s gorgeous. No, it’s functional and effective. But then again, when you’re wanting soft and supple skin what’s truly important is the formula. And this product really does outshine. And double-bonus, it’s super wallet friendly too (unlike most things in South Africa these days!) I can highly recommend the Epi-Max Cream range for anyone with sensitive, easily irritated skin or just dry skin in general in need of a boost!

Available from Clicks or Dischem 



  1. candice
    September 12, 2018 / 10:34 am

    I actually never used their products before..

    Candice | Natalya Amour

  2. September 12, 2018 / 11:06 pm

    Started using EpiMax when the dermatologist recommended it as followup for skin cancer treatment. And have continued to use it each time my eczema flares up.

  3. September 24, 2018 / 9:05 pm

    My skin has just been insane this winter. Flaring up, breaking out, itching, cracking, peeling. I really need to give another moisturiser a try because I think all the perfumes in my usual ones are not helping. Great article Rach!

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