Oway launches in South Africa – hello gorgeous locks!

There’s a new organic and fair-trade body and skincare range launching in South Africa and I’m all here for it. Ladies and gents, Oway is here and I’m impressed to say the least. My hair is thick and coarse so when I find a product that gives me shiny locks, I stick to it like pure gold. And let’s just say- the Oway Frequent use hair and scalp bath as well as the conditioner has been a firm favorite for a while now. Let’s chat why!

oway south africa shampoo and conditioner rachael williams sincerely blonde.JP

Besides being top quality products, their packaging is amazing too – 100% recyclable!

A bit about Oway

So Organic Way (OWay) originates from Italy and they are the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. How’s that for an amazing reputation? They are a movement in both hair and scalp health treatment and when I heard they were launching in South Africa, I was SO excited.

This brand ticks all the boxes. Not only are they dedicated to sustainability, their top quality products are cruelty free (PETA certified) too.

The Oway way of life

Oway was founded on stringent and ethical production principles. Their products formulas are 100% high-quality and the range has been designed to transform hair in the most pure and natural yet effective way possible. OWay is a holistic and utterly sustainable range – the use of certified natural and organic raw materials obtained through fair trade, lends themselves to green chemistry completely.

oway south africa shampoo and conditioner rachael williams sincerely blonde.JP

Oway Frequent Use Hair and Scalp Bath

I think I need a massive disclaimer here: I do not have easy hair. Firstly, there’s a LOT of it. It’s thick. It’s knotty. And it’s been highlighted for the better part of ten years so it’s had its fair share of damage over the years. SO, for a shampoo to ‘work‘ for me – it has to tick a lot of boxes!

oway south africa shampoo and conditioner rachael williams sincerely blonde.JP

Because of having a lot of hair – you generally need a lot of product to get your hair clean. This was something that amazed me about the Oway products. A little goes a long way! A really surprisingly small amount of product was needed to get my hair squeeky clean. What’s more is that it doens’t leave your hair feeling stripped or worse- heavy. When you have such thick hair not many products can achieve this.

Key ingredients

Biodynamic Lemon revitalizes and refreshes dull hair with a rush of antioxidants and Vitamin C.

Organic White Tea Extract is rich in polyphenols that have an anti-aging effect on the hair and scalp, while guarding against oxidative stress.

Fair Trade Aniseed Extract is a native Australian botanical with soothing, anti-septic properties that promote a healthy scalp.

Organic Chestnut Proteins lightly strengthens and moisturises the hair, helping it maintain healthy hydration levels.

Oway Frequent Use Conditioner

oway south africa shampoo and conditioner rachael williams sincerely blonde.JP

Having thick hair comes with another problem: knots. So a good conditioner really helps to detangle the knots and soften the hair, leaving it manageable. Now, I’ll admit – when I first lathered it on it felt a little ‘thinner’ than usual. Therefore I was a little worried that perhaps it wasn’t going to help with getting my hair sleek and ah-mazing. However, this was actually something not to worry about at all – my hair was really manageable. And, when it dries it looks really shiny and feels soft to the touch.

The Oway Frequent Use Conditioner is actually suitable for all hair types. It nourishes and moisturises the hair without weighing it down. Additionally it contains essential oils to provide aromatherapy benefits to invigorate the senses.

Key Ingredients

Biodynamic Lemon revitalizes and refreshes dull hair with a rush of antioxidants and Vitamin C.

Organic White Tea Extract is rich in polyphenols that have an anti-aging effect on the hair and scalp, while guarding against oxidative stress.

Fair Trade Aniseed Extract is a native Australian botanical with soothing, anti-septic properties that promote a healthy scalp.

Macadamia Oil closely resembles hair’s natural oils that nourish, smooth and prevent split ends.

oway south africa shampoo and conditioner rachael williams sincerely blonde.JP

Cost

Frequent Use Conditioner – 240ml R375,00

Frequent use hair & scalp bath – 240ml R355,00

And the packaging!

Firstly, isn’t it just gorgeous? And secondly, it promotes sustainability and recycling. It is 100% glass and aluminium with 0% unnecessary packaging. Both can be recycled or upcycled if you’d like to use them as vases or holders. LOVE!

Where can I buy Oway?

Their products will be stocked at all Sorbet Drybar ‘s and Sorbet Man Stores.

A brand to try

All in all I am thoroughly impressed with the condition of my hair since using these products. I am personally making a commitment to try use less plastic (hello pretty glass packaging!) as well as ingredients that are kinder to the environment and more sustainable. If you’re like me and you’re on this journey, I can highly recommend giving Oway a try.

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